Creating custom websites that are engaging, dynamic and intuitive. Over the last decade the internet has become a vital part of how business functions. With 74.1% of Americans using the internet
(Nielsen Online) and 74.9% of Canadians (Internet World Stats), there is commanding importance on having a strong web presence. Not only must a company have good seo (Search Engine) web design, but they also must have a custom web design that is perfectly suited to their audience. Custom web design can allude to many areas, but for now we’re going to focus on how to cater the site design to your audience, and create a dynamic and user-friendly site.
Here are four tips for creating a user-friendly custom web design, compiled by Studio2 Design, a custom web design company who develops a variety of sites for companies in Canada and the United States.
1. Page Load Time
Gone are the days of slowly loading splash pages. Instead, a progressive custom web design company incorporates large eye catching headers that draw the user into the site. Flash animation can still be a nice touch if its used in a professional and relaxed manner. To keep your audience happy, use Flash sparingly and intuitively (i.e. for elements of the site, but not the whole site design).
2. Navigation Ease
Users like to get where they need to go fast. For this reason, make sure you have multiple navigation areas. This could be achieved by having the main links along the top, with a full link navigation bar along the bottom. Highlight other links within the text and on side bars (i.e. links to recent updates, news, etc). Studio2 Wedding Design achieves this by use of text and image links:
Good typography is for both function and design. First make sure the main body type is large enough for your audience, and that the chosen typeface is easily readable (sans serif typefaces are good choices for web use i.e. arial). When hiring a custom web design company look how they utilize typography to add to the site design. New custom web design company trends are to have the typography function as art on the site (i.e. slab, script and hand written typefaces as part of the header illustration i.e. ).
To keep your site visitor from leaving, and to have them come back, interactivity is very important. Forums, articles, blogs and tutorials are good ways to achieve this. Keeping your site content dynamic and engaging helps make your site ‘sticky’ and drives your visitors back.
A simple way to add further interactivity is by a contact form. Recent custom web design company strategy is to place this form on the main page to ensure the best possible return. For more information about custom web design and graphic design, please contact Studio2 Design, a custom web design company offering all types of site design.